Smarter Marketing and Systems, Built for Growth
One connected framework for visibility, performance, and clarity.
From social media to AI-driven systems, every service is built to scale with your business. Start with what matters most today, and expand as your brand grows.
Marketing and systems shouldn’t compete — they should connect.
The New Shirt framework brings your creative, communication, and operational layers into alignment.
Every program we build — from social media management to full-scale AI systems — runs on the same principle: smarter structure creates stronger results.
Start simple. Scale strategically. As your brand expands, your marketing, data, and insights evolve right along with it.
One system. Built to scale.
Everything starts here — building visibility, consistency, and creative rhythm across every channel.
Marketing Programs
Build momentum that lasts.
Our marketing programs combine strategy, creative, and insight to keep your brand visible and consistent — across every channel that matters.
Choose the structure that matches your stage, then grow into the next.
Visibility Engine
Social Media, Seamlessly Managed. Reputation, Quietly Controlled.
Stay active, consistent, and in control.
We combine social media management, content creation, and real-time reputation monitoring into one continuous system — designed to grow your reach and protect your brand.
What It Includes:
Up to 5 active platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube)
12–25 posts per month with creative design + copywriting
Content calendar + scheduling + performance optimization
Comment and message response (light community management)
Review tracking and sentiment summary (Google, Facebook, Yelp)
Monthly report with visibility and sentiment insights.
What It Delivers:
Consistent, on-brand content without internal strain
Clear visibility across channels
Improved engagement and audience trust
Unified creative + reputation system
Best for: brands that need steady, professional presence and clear audience engagement.
Investment: $3,500–$15,000/month
Growth Engine
When steady isn’t enough.
For brands ready to scale visibility and precision.
We connect your content, ads, and automation into one system that drives measurable conversions and clarity across every channel.
What It Includes:
Up to 5 active platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube) with campaign-level planning
20–25 posts per month with advanced creative and video support
Multi-platform ad campaigns with retargeting
4+ monthly email sends or automations
Audience listening and competitor tracking
Biweekly insights and reporting
What It Delivers:
Increased reach and qualified leads
Consistent creative aligned with ad strategy
Streamlined automation + reduced manual tasks
Measurable ROI and performance clarity
Best for: established companies ready to expand reach and ROI.
Investment: $6,000–$9,000/month
Unified Platform
The full system reset.
When your brand is ready for a complete rebuild — creative, campaigns, data, and automation all working together in real time.
We design the structure, content, and intelligence that help your marketing scale across products and teams.
What It Includes:
Multi-channel creative strategy and production
Multi-platform ad ecosystems with landing pages
Lifecycle email automation + CRM integration
Advanced reputation monitoring and predictive dashboards
Weekly reporting and executive insights meetings
What It Delivers:
One unified marketing and data ecosystem
Predictable growth across campaigns and products
Full visibility into performance and ROI
A scalable system that evolves with your organization
Best for: companies managing multiple brands, regions, or complex growth systems.
Investment: $10,000–$15,000+/month
Ready to connect it all?
Add-On Modules
Marketing doesn’t stand still, and neither do we. Expand your program anytime:
+$750 = Creative Boost (extra social content or video set)
+$1,500 = Campaign Sprint (ads or automation burst)
+$3,000 = System Upgrade (dashboard integration or funnel build)
Every plan grows as you do — no lock-ins, no confusion.
When you’re ready to go beyond marketing, our systems layer turns creativity and data into lasting infrastructure.
Systems & Intelligence
Beyond marketing: systems that think with you.
As your business matures, your systems should think with you — not slow you down.
We build intelligent tools and environments that help your team work faster, stay organized, and make better decisions.
This is where creativity meets structure — where your knowledge turns into an asset and your operations become self-sustaining.
Why It Matters:
Turn company knowledge into usable intelligence
Create safer, smarter AI workflows customized to your brand
Streamline collaboration across teams and tools
Build infrastructure that scales with your business
Intelligence Engine
Your company’s brain — trained on your data, fluent in your brand.
Every business produces knowledge: proposals, plans, and insights that too often sit unused.
The Intelligence Engine transforms that hidden knowledge into an AI system that learns from your materials, speaks in your brand’s tone, and supports your team’s daily work.
What It Includes:
Knowledge audit and content mapping
Private GPT setup trained on your company data
Brand-tuned language and workflow customization
Secure access for your internal team
Quarterly retraining and updates
What It Delivers:
Instant access to company knowledge
Consistent, on-brand communication across teams
Smarter, faster work powered by AI that knows your business
Long-term retention of expertise and context
Best for: organizations ready to operationalize their institutional knowledge.
Investment: $5,000–$25,000+
SharePoint Development
Your workspace, reimagined for clarity and connection.
We design and build modern SharePoint environments that connect your content, communication, and automation — creating a digital workspace your team actually wants to use.
What It Includes:
Custom site architecture and UX design
Document libraries, lists, and workflow automations
Role-based permissions and security setup
Integrated AI-powered search or GPT connectivity (optional)
Branded visual design and content migration
What It Delivers:
Organized, efficient collaboration across departments
Reduced clutter and faster access to files
Scalable infrastructure built for Microsoft 365
A digital workspace that reflects your brand
Best for: IT-led teams or organizations modernizing their Microsoft 365 systems.
Investment: $6,000–$18,000+
Single-Service Programs
Start modular. Scale anytime.
Need just one part of the system? Each service runs independently on the same Fabric backbone, so you can expand effortlessly later.
SOCIAL PRESENCE
Consistent. Engaging. Trusted.
Your brand’s presence isn’t just what you post — it’s how people respond.
This program combines social media management and reputation monitoring into one seamless service, keeping your channels active, your community engaged, and your reputation protected.
What It Includes:
Monthly content strategy + calendar
12–20 posts per month (static, carousel, or short-form video)
Copywriting, design, and scheduling across up to 3 platforms
Comment and message monitoring (light community management)
Review tracking on Google, Facebook, and Yelp
Monthly visibility + sentiment report
What It Delivers:
Consistent, on-brand content every month
Stronger audience engagement and loyalty
Real-time insight into reputation and feedback
One trusted partner managing your brand’s entire online presence
Starting at: $2,000/month
Optional Upgrades:
+$750 — Creative Boost (extra content or video set)
+$1,500 — Campaign Sprint (short-term ad or engagement push)
+$3,000 — System Upgrade (dashboard or automation add-on)
ADS ENGINE
Get seen. Get clicks. Get conversions.
We build and manage targeted ad campaigns across Google, Meta, and YouTube — with creative that performs and budgets that make sense.
Includes:
Campaign setup + ad creative
Conversion tracking + weekly optimization
A/B testing + budget management
Monthly ROI report
Starting at: $2,500/month
Optional Upgrades: Retargeting, multi-platform campaigns, landing page optimization
“Creative on the surface. Intelligence underneath.
The systems we build capture your company’s expertise and make it usable — giving your team clarity, speed, and confidence at every level.”
Still Not Sure Where You Fit?
Let’s map your next best move.
Every brand is at a different stage — that’s why our first step is a conversation, not a contract.
We’ll look at what you’re doing now, where the gaps are, and what kind of system will create the most immediate impact.
You’ll walk away with clarity — whether we work together or not.