We Build AI-Powered Systems for Modern Business
Your business runs on systems — CRM, marketing automation, contract management, compliance workflows, data pipelines. Most companies piece these together reactively. We architect them intentionally.
Whether you need marketing operations that actually work, contract management that doesn't rely on spreadsheets, or both running as one intelligent system — we build it, integrate it, and make it sustainable.
The New Shirt Approach
New Shirt Agency was born from decades in music, entertainment, and brand storytelling — industries where systems separate the sustainable businesses from the ones that burn out.
We learned that growth doesn't come from doing more. It comes from building infrastructure that lets you do what matters, faster and smarter.
AI isn't a product we sell. It's how we think. We use it to build systems that save time, surface insights, and connect the dots your team doesn't have bandwidth to connect manually.
We're technical enough to configure complex integrations. Business-savvy enough to know what actually matters. And we actually enjoy the work most consultants avoid — the architecture, the automation, the unglamorous plumbing that makes everything else possible.
Your Tools Are Working Against Each Other
Most businesses have the pieces:
A CRM that's half-configured
Marketing tools that don't talk to each other
Contracts scattered across email and file shares
Reports built manually every week
Compliance tracked in spreadsheets
AI tools that nobody actually uses
The result? Wasted time, missed opportunities, risk exposure, and teams spending hours on work that should take minutes.
You don't need more tools. You need someone to make the ones you have actually work together.
WHAT WE BUILD
The Infrastructure Behind Smarter Business
We build systems in two primary domains. Most clients need one. Some need both. Either way, we architect them to work together.
The infrastructure that powers revenue:
CRM configuration and optimization (PipeDrive, HubSpot, Salesforce)
Marketing automation workflows
Sales pipeline management and reporting
Customer data integration and analytics
Paid advertising operations (not just management — the systems behind it)
AI-powered brand tools and content systems
Marketing Operations & Systems
The infrastructure that protects revenue:
Contract repository setup and organization
AI-powered contract review and term extraction
Automated renewal tracking and alerts
Compliance workflow automation
Vendor and client agreement management
Risk analysis and portfolio reporting
Contract Automation & Compliance
AI-Powered Intelligence
We don't just implement AI tools — we build custom systems:
Custom GPTs trained on your brand, products, and processes
Automated reporting and anomaly detection
Voice tools and content generation
Searchable knowledge systems
Competitive intelligence gathering
Integration workflows that connect everything
Strategic Execution
(When You Need It)
Sometimes you need the infrastructure AND the ongoing execution:
Paid advertising management
Social media strategy and oversight
Email campaign development
High-end creative production (video, design, photography)
Brand development and positioning
WHO WE WORK WITH
Businesses That Need Systems, Not Just Services
Legal & Professional Services ↗
Law firms, accounting practices, consultancies. You need both sides: client contract management AND marketing to grow the practice. We're one of the few who can deliver both.
Real Estate & Construction ↗
Complex contracts, vendor management, compliance tracking — plus marketing and sales operations. We build systems that handle the paperwork AND fill the pipeline.
Music & Entertainment ↗
Labels, artists, venues, production companies. We build the business operations and marketing systems that let you focus on the creative.
Growing Businesses ↗
You have marketing and operations teams, but nobody who can architect the systems that make them efficient. We build the infrastructure your team wishes they had.
Any Business With Systems Pain If you're tired of manual processes, disconnected tools, and feeling like your business is held together with duct tape — we can help.
HOW WE WORK
Discover
We audit your current systems, workflows, and pain points. What's broken? What's missing? What's costing you money? We map the entire picture.
Architect
We design the solution — systems, integrations, automation, AI tools — mapped to your goals, budget, and team capacity. You see exactly what you're getting before we build.
Build
We configure everything. CRM setup, automation workflows, contract repositories, dashboards, AI systems. We handle the technical work. Your team focuses on using it.
Optimize
We monitor, analyze, and improve continuously. AI-powered reporting shows what's working. Your systems get smarter over time, not static.
Diagnosis to Infrastructure in Weeks, not Months.
Why
New Shirt?
Most consultants specialize in one domain. We bridge three.
Technical Expertise: IT infrastructure background. We understand systems architecture, data pipelines, and integration in a way most marketing agencies don't.
Business Process Knowledge: We've run operations, managed teams, and built businesses. We know what actually works vs what sounds good in theory.
AI-Native Approach: We've been building AI systems since before it was trendy. Custom GPTs, automated workflows, intelligent reporting — this is how we think, not what we sell.
The rare combination: Most marketing agencies can't do technical systems work. Most IT consultants don't understand marketing. Legal tech vendors sell software but can't implement it. We bridge all three.
