Marketing That Connects and Scales.
We blend human creativity with AI-driven efficiency to help brands connect, grow, and stay relevant for the next 20 years.
We believe marketing should feel as human as it is smart.
The New Shirt Agency was built from decades in music, entertainment, and brand storytelling. Along the way, we learned that attention is earned through creativity, trust, and relationships — and sustained through systems that make it all work at scale.
That’s why we’ve made AI part of our DNA. Not as a gimmick, but as a natural layer underneath everything we do. It saves time, spots opportunities, and gives us more room for what matters most: connecting your brand with the people who care.
What Your Business is Missing
Most brands don’t fail because of ideas — they fail because the system behind those ideas isn’t built to scale, resonate, or sustain.
Here’s what often gets overlooked:
Consistency at Scale: Campaigns that maintain momentum across channels.
Data-Driven Creativity: Work that’s measured and inspiring.
Audience Connection: Real engagement that builds loyalty.
Future-Proof Systems: Tools and AI that adapt as you grow.
Integrated Strategy: Campaigns that work together, not in silos.
When these pieces are missing, even the best ideas can fall flat. That’s where we come in. Our hybrid model of human creativity + AI-driven systems ensures every campaign is built to scale, sustain, and resonate.
The Blend That Sets
Us Apart
We don’t tack AI onto the end of a process. It’s built in from the start. Every campaign runs on a hybrid model:
AI Systems keep campaigns organized, monitored, and optimized.
Human Creativity ensures your brand feels authentic, emotional, and culturally relevant.
The New Shirt Way is our framework for balancing both — where taste meets tech.
SOCIAL MEDIA MANAGEMENT
Keep your channels active, on-brand, and engaging.
PAID ADVERTISING
Target the right audience with the right message.
REPUTATION & LISTENING
Stay ahead of what people are saying.
OUR SERVICES
The AI Advantage
Every service is backed by dashboards and insights so you see results in real time.
EMAIL ADVERTISING
Stay in touch and drive action with campaigns that convert.
BRAND DEVELOPMENT
Build the foundation that makes everything else work.
The Builder
Foundation first.
You’re growing quickly and need consistent marketing basics — from social presence to your first ad and email campaigns.
Social Media • Starter Ads • Email Marketing
Which Best Describes You?
Every brand has different goals, resources, and ambitions. Knowing where you are now helps us match you with the right services and add-ons — so you can focus on growth, not guesswork.
The Accelerator
Scale with precision.
You’ve got momentum and want to expand reach, convert more leads, and optimize your funnel.
Advanced Ads • Email Automations • Reputation & Listening
The Reinventor
Big moves for big goals.
You’re ready for a full refresh — new positioning, stronger visuals, and multi-channel campaigns that reset the bar.
Brand Development • Social • Paid Ads • Email
The New Shirt AI Hub
Your Marketing Brain, In One Place
We don’t just manage campaigns. We build systems you can run on.
The New Shirt AI Hub is your brand’s customizable workspace:
Knowledge base & brand history
Reporting dashboards
Content & campaign templates
AI assistants trained in your voice
It’s not a tool you’ll forget about. It’s the system you’ll depend on.
DAVE KOZ & FRIENDS AT SEA
A long-standing partnership guiding sales strategy, content, reputation monitoring, and AI-driven reporting for one of the most successful music cruises in the world.
25TH STREET RECORDING
Northern California’s most in-demand studio. Our campaigns keep their calendar full and their reputation unmatched.
SOMMA LUXURY CRUISE
We built Somma from the ground up — brand, site, social, ads. It’s been sold out every year since launch.
FRANKIE VALLI & THE FOUR SEASONS
Decades of legacy, renewed for today. We drive reputation management and social re-engagement across their global audience.
CASE STUDIES
Let’s Build The Future Together
Have an idea? A challenge? Or just want to see what’s possible when creativity meets AI? We’d love to hear from you.