Your Partner for
What’s Next
Marketing that feels human, powered by tools that never sleep.
OUR STORY
New Shirt Agency began with a simple question:
Why does marketing so often feel impersonal, fleeting, or impossible to scale?
From day one, we’ve been obsessed with the human side of marketing — the ideas, emotions, and relationships that make a brand resonate. But we also recognized the limits of traditional approaches. Great creative falls flat without the systems to sustain it.
So we built an agency that does things differently.
Here, human creativity and intelligent systems don’t compete — they collaborate. Technology handles the repetitive work, surfaces insights, and keeps campaigns running smoothly. Meanwhile, our team focuses on what machines can’t: connecting your brand to people in ways that feel authentic, memorable, and meaningful.
From recording studios in Oakland to luxury cruise lines, from legacy artists to innovative brands, we’ve helped turn ideas into experiences, campaigns into movements, and fleeting attention into lasting connection.
The Way We Work
Every partnership starts with a conversation. We listen, learn, and immerse ourselves in the story your brand wants to tell. From there, we design creative systems that are as flexible as they are powerful.
AI isn’t a gimmick or shortcut — it’s the backbone that keeps everything running efficiently, so our team can focus on the creative thinking that moves the needle.
Our process evolves with your brand, your audience, and the cultural landscape around you — refining and adapting as you grow.
OUR PHILOSOPHY
Ideas should feel alive, authentic, and culturally relevant.
Machines handle the repetitive and data-heavy; humans lead with empathy and vision.
Human-First Creativity
We design systems that support human judgment — not replace it. AI helps us think faster, not shallower.
AI As An Ally
We don’t deliver one-off campaigns. We build systems and relationships that scale alongside your business.
Partnerships That Last
Culture in Action
COLLABORATION OVER HIERARCHY
The best ideas come from open dialogue, not rigid processes.
LEARNING AS A HABIT
Technology evolves, audiences shift, and trends come and go. We stay ahead by staying curious.
CREATIVITY ANCHORED IN STRATEGY
Inspiration without structure is fleeting. We balance imagination with systems that ensure ideas reach their audience.
HUMAN FIRST, AI SECOND
AI handles the repetitive, humans handle the relational and visionary.
Why it Works
The results aren’t just measured in metrics — they’re seen in stronger relationships, sustainable growth, and trust built over time.
By blending human insight with AI efficiency, we create systems that don’t just perform — they adapt, connect, and endure.