Real Brands. Real Impact
We blend human creativity with AI-driven efficiency to help brands connect, grow, and stay relevant for the next 20 years.
Our Philosophy in Action
At The New Shirt Agency, we don’t just execute campaigns—we build systems that combine human creativity and AI efficiency. Every client we partner with gets a strategy tailored to their audience, story, and growth goals.
DAVE KOZ & FRIENDS AT SEA
A long-term partnership guiding sales strategy, content creation, video marketing, email campaigns, and a full rebrand. We help this iconic music cruise connect with audiences worldwide, leveraging AI to track engagement and refine messaging.
25TH STREET RECORDING
Northern California’s premier studio. Our campaigns keep the calendar full, the reputation strong, and the artists coming back—all while maintaining consistent engagement and showcasing the studio as a cultural hub.
SOMMA LUXURY CRUISE
Built from scratch—the brand, the website, the social presence, email campaigns, and paid ads. In just two years, Somma has sold out every season, proving that a fully integrated strategy grounded in creativity and AI efficiency works.
FRANKIE VALLI & THE FOUR SEASONS
A legacy brand modernized for today. We drive reputation management, social media re-engagement, and audience growth, blending strategic oversight with creative storytelling to keep their music and message relevant.
FEATURED CASE STUDIES
Why These Stories Matter
These aren’t just marketing wins—they’re transformations. Each case shows how blending human creativity with AI systems can turn challenges into opportunities, ideas into movements, and campaigns into lasting brand impact.