DAVIE KOZ & FRIENDS AT SEA

Elevating the Cruise Experience, On and Off the Stage

From strategy to storytelling, we help one of the world’s most beloved music cruises connect with audiences in meaningful, lasting ways.

THE CHALLENGE

When we first partnered with Dave Koz & Friends at Sea, the cruise experience was already beloved by fans—but the marketing, content, and audience engagement didn’t reflect its full potential.

The challenge was clear: how could a multi-faceted entertainment brand maintain its personal connection with loyal cruisers while scaling to reach new audiences? How could social content, email campaigns, paid ads, and sales strategy work together seamlessly, without losing the intimacy and trust the brand had earned over decades?

Our Approach

We designed a marketing strategy that mirrors the cruise itself: engaging, dynamic, and multi-layered.

  • Human + AI Integration: AI systems monitor engagement, optimize campaigns in real-time, and track insights from multiple channels. Meanwhile, our creative team crafts content, email campaigns, and storytelling that speak to the heart of the audience.

  • Content Creation: Original video, social-first imagery, and behind-the-scenes storytelling bring fans closer to the experience before they even step on board.

  • Sales & Audience Strategy: Using data insights, we fine-tune email sequences, social ads, and campaign timing to maximize ticket sales while keeping every interaction personalized.

  • Rebrand & Refresh: To modernize the brand without losing its soul, we introduced a refreshed visual identity, new messaging, and consistent brand voice across all platforms.

The result is a marketing ecosystem where creativity and technology fuel each other, keeping the brand front and center in fans’ minds year-round.

Key Elements

SOCIAL CONTENT

Engaging posts highlighting performances, passenger experiences, and behind-the-scenes moments.

EMAIL CAMPAIGNS

Strategic sequences driving ticket sales and ongoing engagement.

PAID MEDIA

Optimized ad campaigns to expand audience reach without sacrificing intimacy.

AI-POWERED REPORTING

Real-time dashboards tracking social, email, and paid performance.

BRAND REFRESH

Visual and messaging updates for modern appeal, keeping legacy and personality intact.

The Story of Impact

Through consistent and strategic marketing, Dave Koz & Friends at Sea has maintained a sold-out streak, expanded its audience, and strengthened its reputation as the premier music cruise experience.

Fans feel connected before, during, and after each voyage, while the operational side runs smoother thanks to AI-powered insights. The partnership demonstrates how blending human creativity with technology doesn’t just improve marketing—it transforms the way audiences experience a brand.

Let’s create experiences that resonate, scale, and endure. →