Marketing , Reimagined
We blend human creativity with AI-driven efficiency to help brands connect, grow, and stay relevant for the next 20 years.
OUR STORY
The New Shirt Agency started with a simple question: why does marketing so often feel impersonal, fleeting, or impossible to scale?
From day one, we’ve been obsessed with the human side of marketing—the ideas, the emotion, the relationships that make a brand stick. But we also recognized the limits of traditional approaches. Great creative can fall flat if the systems behind it aren’t built to sustain it.
That’s why we built an agency that does things differently. Here, human creativity and AI-driven systems don’t just coexist—they fuel one another. Technology handles the busywork, surfaces insights, and keeps campaigns running smoothly. Meanwhile, our team focuses on the work machines can’t do: connecting your brand to people in ways that feel authentic, memorable, and meaningful.
From music studios in Oakland to luxury cruise lines, from legendary performers to innovative hardware brands, we’ve helped clients turn ideas into experiences, campaigns into movements, and one-off engagements into lasting connections.
The Way We Work
Every client relationship begins with a conversation. We listen, we learn, and we immerse ourselves in the story your brand wants to tell. From there, we design campaigns and systems as flexible as they are powerful.
We don’t see AI as a shortcut or a gimmick. It’s part of the fabric of everything we do. It lets us experiment, optimize, and uncover opportunities faster, freeing space for the creative thinking that actually moves the needle.
And we don’t stop there. Our approach evolves with your brand, your audience, and the cultural currents shaping your market, adjusting and refining as you grow.
OUR PHILOSOPHY
HUMAN-FIRST CREATIVITY
Ideas should feel alive, authentic, and culturally resonant.
AI AS YOUR ALLY
Machines handle the repetitive, data-heavy, and complex. Humans do the emotional, relational, and visionary work.
PARTNERSHIPS THAT LAST
We don’t just deliver services; we build systems and relationships designed for the long term.
Culture in Action
COLLABORATION OVER HIERARCHY
The best ideas come from conversation, not command.
LEARNING AS A HABIT
Technology evolves, audiences shift, and trends come and go. We stay ahead by staying curious.
CREATIVITY ANCHORED IN STRATEGY
Inspiration without structure is fleeting. We balance imagination with systems that ensure ideas reach their audience.
HUMAN FIRST, AI SECOND
AI handles the repetitive, humans handle the relational and visionary.
Why it Works
The results aren’t just measured in metrics—they’re in relationships built, campaigns that feel effortless yet intentional, and the trust clients place in us to navigate growth alongside them. By blending human insight with AI efficiency, we create systems that scale, connect, and endure.