Somma, under the Dave Koz umbrella
Identity · Design · Video · Social
Built and run
Luxury travel · Entertainment
A name, and an audience that didn't know it yet.
Somma launched as a luxury entertainment cruise under the Dave Koz umbrella. It had a name and a premise, and not much else. No identity, no audience, and a standard it had to meet from the first thing anyone saw, because the people it wanted to reach already expect a certain level.
The job wasn't a logo and a launch post. It was a whole brand that could carry a premium experience, then a way to keep that brand present and consistent as the cruise filled.
The look, set on the deck at sunset
Identity first, then everything it touches.
We built the identity from the ground up, then the design system that keeps it consistent everywhere it appears. Senior designers and filmmakers made the work; the systems that publish and track it are ours.
The brand film set the tone: the place, the feeling, the standard, in a piece that holds up full-screen. From there the same language carried down into the daily content, so a reel and a brochure and a deck all clearly belonged to the same brand.
The same language, carried into everything the brand touches
Built once. Run every week.
A brand like this doesn't hold itself together. We run the channels: planning, content, posting, and community, so every rollout goes out consistent and on time, and nobody on the client side is scrambling the week of.
That's the whole point of one team. The people who built the brand are the people running it, so it never drifts from the thing we set out to make.
From a name to a brand people book.