The Bridgeway audience, in one place.
A regular picture of who your customers are, what they've booked, and where the next opportunity sits. The 2028 voyages are now the two biggest products in the file, and August was the biggest booking month on record.
Where things stand
Five products are on sale. The 2028 voyages now lead the book at $18.02M between them, the 2027 voyages are pacing well on payment, and Somma 2026 is nearly collected ahead of sailing. This update covers the 11 days since August 24.
The 2028 voyages now lead the book
Somma 2026 is 87% collected and closest to sailing. The 2027 voyages sit at 61 to 62% collected. The 2028 voyages sit around 17%, which is normal right after deposit.
What matters right now
The 2028 on-sale kept building all through late August: 1,912 reservations and $18.02M booked in its first weeks, with 1,275 customers holding both a 2027 and a 2028 voyage. Alongside that, 1,092 people have started a reservation and never finished it, and 7,618 contacts have traveled with you two or more times. Each opportunity is unpacked in Actionable Insights.
The full booking picture
All figures come from the reservation records themselves. Each booking is counted once, regardless of how many guests share it.
| Product | Reservations | Guests | Booked revenue | Collected | % collected |
|---|---|---|---|---|---|
| Dave Koz Cruise 2028 · Voyage 1 | 963 | 1,896 | $9,156,663 | $1,548,481 | 16.9% |
| Dave Koz Cruise 2028 · Voyage 2 | 949 | 1,866 | $8,865,897 | $1,465,004 | 16.5% |
| Dave Koz Cruise 2027 · Voyage 1 | 839 | 1,671 | $7,183,056 | $4,365,100 | 60.8% |
| Dave Koz Cruise 2027 · Voyage 2 | 833 | 1,670 | $6,849,884 | $4,278,894 | 62.5% |
| Somma 2026 | 353 | 661 | $4,451,546 | $3,884,366 | 87.3% |
| Total | 3,937 | 7,764 | $36,507,046 | $15,541,845 | 42.6% |
3,922 reservations are active; 15 are under revision. One thing worth watching: 2027 Voyage 1's booked total rose about $0.71M since August 24 on an unchanged reservation count, which points to repricing or cabin upgrades rather than new bookings.
August is now the biggest booking month on record
December 2025, the 2027 on-sale, produced 1,515 bookings. August 2026, the 2028 on-sale, closed at 1,956. Launch moments drive this business, and this one out-drew the last.
This is a couples product
89.3% of reservations are for two guests. Messaging, packaging, and upsells should assume couples by default.
1,525 customers hold more than one trip
1,275 customers hold both a 2027 and a 2028 voyage. That is the rebooking wave, and it is the defining pattern of this period. The Dave Koz and Somma bridge (about 195 customers) remains the second pattern.
Your 25 highest-value active bookers
Ranked by lifetime spend across all trips. Most of the list now holds a 2028 voyage, which says the best customers moved first.
| # | Guest | Lifetime spend | Trips | Current products |
|---|
Who the audience is
Two lenses: the 5,049 active bookers (rich detail, smaller group) and the full 112,880-contact audience (broader, lighter detail).
A 55-plus audience, centered in the 60s
Based on the 2,339 contacts (2.1% of the audience) whose birthdate is on file. The sample skews toward active bookers, so treat it as directional, not exact.
Verandah leads; suites are a strong minority
Cabin tier is on file for 1,422 active bookers (28% of a group that grew sharply this period). Suites account for 267 of them, a premium segment worth cultivating by name.
California anchors the map
Top 10 U.S. states among the 5,031 active bookers with a location on file. International bookers come mostly from Australia (28), the United Kingdom (25), Canada (20), and Bermuda (15).
Overwhelmingly American, with a real international tail
From the 92,816 contacts whose country is known (82.2% of the audience). The United Kingdom, Canada, and Australia lead a long international tail of 6,600+ contacts.
How the audience is engaging
Of 112,880 contacts, more than a third are actively opening and clicking email, and 5,597 qualify as VIPs on engagement alone.
The full engagement ladder
"No activity yet" contacts have never interacted. "Not on the email list" contacts (5,152) exist in the database but can't currently be reached by email.
A customer file, not a cold list
80.8% of the audience is a past or current customer of at least one brand. The remaining fifth is uncategorized, mostly earlier imports awaiting classification.
Most contacts follow more than one brand
These overlap heavily, so nearly the whole audience can be addressed by any of the three brands. Segmentation should be driven by engagement and purchase history rather than brand affiliation alone.
Five moves the data supports
Ranked by nearness to revenue.
The 2028 rebooking wave is real. Keep feeding it.
In its first weeks, 2028 has drawn 1,912 reservations and $18.02M, and 1,275 customers now hold both a 2027 and a 2028 voyage. That still leaves roughly 1,500 single-year 2027 bookers who look exactly like the people who already rebooked. A direct "sail with us again in 2028" campaign to the remaining 2027 bookers, segmented by voyage, is the clearest revenue play in the file.
1,092 people started a reservation and never finished
Up from 631 on August 24, and the on-sale surge is why: more people got partway through a booking and stopped. These are the warmest non-customers in the file. A short win-back sequence (a hold-your-cabin nudge, a limited-time incentive, a call for high-intent cases) is the fastest route to incremental bookings. One caveat: contact-preference data is still incomplete (see Engagement & CRM), so screen this list against your email suppression records before sending.
$20.97M in booked revenue is still to be collected
The book more than doubled, so the uncollected balance did too. The 2027 voyages are 61 to 62% collected and pacing well. The 2028 bookings sit around 17%, normal right after deposit, but they are now the largest share of the uncollected balance. Friendly payment-milestone touchpoints and an easy self-serve payment path protect the book as final-payment windows approach. Somma 2026, at 87% collected, is closest to sailing and closest to fully paid.
The Dave Koz and Somma bridge still works. Widen it.
About 195 customers pair a Dave Koz voyage with Somma 2026. It is a smaller pattern than the rebooking wave, but it is proven, and the pool it draws from just grew: thousands of new 2028 bookers who have never tried Somma. A "you'll love Somma" campaign to Dave Koz bookers works in both directions now, with 2028 open for Somma guests too.
August beat December. Write down how.
December 2025 held the record at 1,515 bookings in a month. August 2026 closed at 1,956. Two launches in a row have now delivered most of a product's bookings inside a single month, and the second out-drew the first. Document what worked in both on-sales (announce sequencing, early access for past guests, deposit terms) as the standing template, and keep building the pre-launch waitlist, because demand arrives all at once.
What guests tell us after they sail
Post-cruise surveys run after each sailing and are summarized per cruise. This section updates when a new survey report is published. It does not refresh on the regular data cycle.
Survey results are currently captured as per-cruise summary reports, sentiment themes and key takeaways, rather than joined to individual customer records. Connecting responses to the customer file is on the roadmap. Once in place, guest feedback becomes a filterable dimension here (satisfaction by cabin tier, by repeat status, by product) instead of a standalone summary.